Where a hotel’s reviews actually come from
Most hotels have one review link, printed once, and no idea which guests use it. Give every spot its own code and the question changes from “are we getting reviews?” to “which spot is getting them?” The code where the phone already is wins: a tent at breakfast and a coaster at the bar beat a poster by the lift, and room cards work when the front desk mentions them at check-in.
What to print first
| Spot | Item | What you learn |
|---|---|---|
| Front desk | 60 mm table tent, angled to the guest, plus an NFC tag under the counter edge | The baseline every other spot is read against |
| Bar and breakfast | 60 mm tents or coasters | Usually the best scan-to-review rate in the building |
| Rooms | 25 mm sticker on the key card holder or welcome note | Many scans, fewer taps; the 72-hour window catches the review written from home |
| Spa, valet, lift | 25 mm sticker or 150 mm poster | Idle for seven days? The notification says so; it is probably in the wrong place |
Export the file, scan it once with your own phone, then order the print run. Reprinting is the expensive step.
For hotel groups
One login, every property. The switcher scopes every page, stat, report and alert to one property or to all of them, and roles hang off the property: a Manager sees reviews and codes, an Admin can invite people, an Owner has full control.