What Tap Tag does well
It is one of the cheapest cards in the category — $19.95 on sale against a $24.95 list price, with bulk discounts — and it can point at Google, Trustpilot, Tripadvisor, Yelp or any URL. The software is included, and it tracks per item, which most cards do not:
“7-day page view analytics… track for each individual item”
For a counter that wants one tap to one review page, it does the job.
Seven days against a season
Seven days tells you a card is alive. It does not tell you which spot to print more of, because a spot’s value shows over a month, a season, a refurbishment. Review Systems keeps every scan, tap and click for as long as the property exists, offers ranges from seven days to all time, and stores each report as a snapshot on its own link. And the number it reports is not page views but reviews credited to the spot, matched to the scan or tap that preceded them, with the confidence shown.
Where the roads part
Above the free card sits a paid tier Tap Tag’s own page describes as “ReviewPlus+” and sells as “review filtration”. Review Systems does not offer a filter and will not: every guest sees every public button at every rating, and the private note is an extra door beside them, not a screen in front of them. Google’s policy is explicit about selective solicitation, and a card that promises to hide anything puts the listing at risk.